SANTA FE — The New Mexico Department of Health (NMHealth) has unveiled a new marketing campaign, “Free to Provide,” aimed at attracting healthcare professionals to the state. The initiative seeks to showcase the freedom and support medical providers can enjoy in New Mexico, particularly in contrast to the more restrictive legal and political environments in neighboring states like Texas.
“Providing health care is hard everywhere,” said NMHealth Secretary Patrick Allen. “The legal and political environment in Texas and other states is making it even harder. We think there’s an opportunity to let providers know in New Mexico they can deliver care without the local sheriff or district attorney looking over their shoulder to second guess their medical judgement.”
The “Free to Provide” campaign will feature paid advertising online, on billboards, and a dedicated website (https://www.freetoprovidenm. org/) where interested providers can find more information. The campaign is set to run in metropolitan areas across Texas and Arizona, targeting healthcare professionals who might be seeking a more supportive work environment.
Currently, 37 public and private hospitals, medical centers, clinics, and individual providers in New Mexico are participating in the campaign. The campaign highlights various benefits of working in New Mexico, including: • Tax incentives
• Health professional loan repayment programs
• Educational opportunities • Work-life balance
• New Mexico’s rich cultural heritage Organizations and individuals interested in being listed in the campaign's recruitment directory can fill out an online form available on the website. For more information about the campaign and what New Mexico has to offer healthcare professionals, visit Free to Provide.
NMHealth’s mission is to promote health and wellness, improve health outcomes, and deliver services to all New Mexicans. As the state's largest agency, it provides public health services in all 33 counties and collaborates with 23 Native American tribes, Pueblos, and nations.