Community advocacy has been responsible for a work that brought locally elected leaders and candidates for public office together to discuss improving the county’s economy.
The Grants-Cibola County Chamber of Commerce joined the Grants-Milan Rotary Club to invite the community and locally elected leaders to a luncheon at Pizza 9 on August 8. Featuring Megan Lawson, an outdoor recreation economist with Headwaters Economics, the presentation highlighted ongoing efforts to position Cibola County as a premier outdoor recreation destination, leveraging local assets to boost the local economy.
Lawson, whose organization provides economic insights to communities across the U.S., spoke about the importance of outdoor recreation as a catalyst for economic growth. “Our primary goal is to shape Cibola County as an outdoor recreation destination,” Lawson explained. “We want to improve connectivity, increase our attractions, and enhance local coordination.”
The presentation touched on successful initiatives already in place, including the creation of itineraries for outdoor enthusiasts and the development of over 20 miles of trails. Lawson emphasized the importance of these trails not only for visitors but also for the local community, noting that 70 percent of trail use comes from residents.
Lawson's data-driven approach revealed that outdoor recreation is more than just tourism—it’s an essential component of rural economic development.
“Tourism is a marketing tool that attracts businesses and entrepreneurs, which in turn helps retain skilled employees,” she said. Lawson also highlighted the significant economic impact of outdoor recreation, with an estimated $1.7 million in annual spending generated by trail users in the region.
The luncheon also addressed the challenges of coordination and the need for continued investment in outdoor recreation. Lawson pointed to successful models from other rural communities, like Ely, Nevada, that have used outdoor recreation as a foundation for economic revival. She encouraged local leaders to consider similar strategies, including targeted marketing campaigns and partnerships with businesses to create outdoor recreationrelated services.
One key takeaway from Lawson’s presentation was the potential for Cibola County to capitalize on its natural resources to attract new residents and visitors. “You all have enviable and exceptional outdoor recreation resources,” she said. “The momentum is here, and with the right strategies, you can see substantial economic benefits.”