A NEW DIMENSION OF SPORTS

ALBUQUERQUE, NM – Meow Wolf, the innovative and immersive arts and entertainment company, has joined forces with New Mexico United, the beloved professional soccer team, in a groundbreaking lifetime partnership that will redefine the boundaries of creativity and sports collaboration.

Announced at United’s electrifying victory over Sacramento last Saturday, this historic collaboration brings together two powerhouses in their respective industries - Meow Wolf renowned for its awe-inspiring and interactive art experiences, and New Mexico United known for its passionate fanbase and commitment to community engagement.

With this lifetime partnership, Meow Wolf will be the official front-of-jersey sponsor of New Mexico United’s home kit in perpetuity. The teams will synergize their shared values of creativity, inclusivity, and community development to create extraordinary experiences both on and off the field.

The partnership aims to transcend the traditional boundaries of art and sport, introducing fans and visitors to a fusion of creativity, entertainment, and the game. Expect to see a continuation of the annual Meow Wolf night, as well as collaborative events and experiences that celebrate the spirit of New Mexico.

'Meow Wolf and New Mexico United share a deep connection to the community, and this lifetime partnership allows us to merge our passions for art and sport in a way that has never been seen before,' said Julie Heinrich, Meow Wolf’s Chief Impact Officer. 'Together, we will redefine the fan experience and create unforgettable moments for our supporters.'

'We are incredibly excited about this lifetime partnership with Meow Wolf,' said United President/Owner Peter Trevisani 'Both organizations are committed to uplifting our community and fostering creativity, making this collaboration a perfect match. We’re thrilled to have the opportunity to continue collaborating to make New Mexico the best version of itself.'

As part of this groundbreaking agreement, Meow Wolf and New Mexico United will work collaboratively on community-driven initiatives and outreach programs to empower local artists, athletes, and underprivileged youth, investing in the future of New Mexico.

The lifetime partnership between Meow Wolf and New Mexico United is set to kick off with a series of exciting events and installations during the upcoming season. The partnership between a professional sports team and art collective is the first of its kind in the multiverse, and the first lifetime front of jersey sponsorship in pro sports history.

Stay tuned for more details and be prepared to witness the dynamic fusion of art and sport in ways you've never imagined before.

About New Mexico United

New Mexico United, the state’s first professional soccer franchise, brings the most popular sport in the world home to the Land of Enchantment. Fueled by a passion for community, New Mexico United’s promise is to provide a platform that brings New Mexicans together for a unique sporting experience, celebrating the unity and excitement inherent in world-class soccer. www.newmexicoutd.com About Meow Wolf Meow Wolf is a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences that have transported participants of all ages into fantastic realms of story and exploration. Recognized in Fast Company's World's 50 Most Innovative Companies (2022 and 2020) and USA Today’s Top 10 Best Immersive Art Experiences (2022), Meow Wolf experiences engage millions of curious seekers through discovery and play. The company's first exhibition in Santa Fe (2016) is the THEA Awardwinning, international sensation, House Of Eternal Return, which reveals a multidimensional mystery house with secret passages, portals to magical worlds, and surreal, mesmerizing art exhibits. Omega Mart, at AREA15 in Las Vegas (2021) is an eye-popping smorgasbord of art in a dreamlike grocery store where other worlds gleam just beyond the frozen aisle. Denver’s Convergence Station (2021) is a maximalist grandiosity of architecture, a quantum transit station that connects to four alien worlds forged together in a post-singularity moment of amnesia. Meow Wolf will open The Real Unreal in the Dallas-Fort Worth metroplex in July 2023 with the next location opening in Houston in 2024. Meow Wolf is proud to be the first certified B-Corporation in the themed entertainment industry.

About USL

The USL is one of the most successful professional soccer leagues in the world, reaching a population of more than 84 million and fueling the growth of the game across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications, and sponsorship. The USL has a national media partnership with ESPN, wherein all league matches are broadcast on ESPN+, ESPN3 and across linear channels. The league also operates USL Productions, which includes a state-of-the-art facility that produces and distributes more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates and international markets. www.uslchampionship